Levis® Go Forth 2011 English - YouTube
Tuesday, September 27, 2011
This is a truly amazing commercial. But can a commercial truly inspire, independent of the product its selling? Does the product undercut the message? Can a large company truly support a movement that in the end might lead to the destruction of that same company? Is Levi's being inspirational or just cynical? Do they even want the world they seem to be advocating? Lots of questions, but a brilliant commercial on multiple leves nevertheless.
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cynical - I think of the filmmaker - and the adbusters slogan - "I wanted to be an artist but I became a graphic designer instead" - The narrator sounds Native American to me ... I like the poetry of it - but i tend to think companies are inspirational to put strong, life affirming ideas into our heads to make the audience buy an idea - consumer confidence is a high.
ReplyDeletedo they support the movment? Life - Death - Darkness - Light - The GODS... Wait to delight in You - but only if you wear Their product - LEVIS. If I put on a pair - will I have the divine power to liberate the sweat shop workers who make them - or do I prolong their dark prison that embues my fantasy with mythic skinny jeans?
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